Week Six Assignment

Competitors website

The home page that I thing is a good competitor is http://www.jegem.com/. They sell besides turquoise, 28 more kinds of gems and they really have a huge variety of jewelery including necklaces, rings, bracelets.

The home page is absolute clean in a white color that possibilities better visualization of the jewelery through the contrast and has also easy navigation. The products also are pretty much detailed with a great quality of pictures. When you start the navigation, they give you the option to start your search pointing what you are looking for, what type of the gem and size
In general, the home page is really satisfactory and I believe that they should do just a few adjustments:
1- They should have the option to choose the shape of the jewelry (oval, hart, cross, square)

2- Even thou, the search box has a good location, I would change to the upper right side of the page where the mostly homepages are placed.

3- They should have the option to choose what kind of material (silver, gold,titanium etc).

4- The biggest mistake that I see on the home page is the pictures. Although they have excellent quality, they show too much pictures of the same product. Every time when you click in one product, appears 4 big pictures of the product in a different positions. I didn't have problem because I have cable conection but not every one does. In this case, takes too long to load the page if the person has a dial up connection. A good solution to optimize the page and still show the detail pictures could be the small photos on the webpage with the enlargement option.

List of keywords

• silver gemstone jewelry
• gemstone rings
• sterling silver gemstone rings
• unique custom jewelry
• silver turquoise jewelry
• custom handcrafted jewelry
• handmade jewelry
• platinum jewelry
• turquoise and silver jewelry
• custom made jewelry
• native american turquoise jewelry
• turquoise ring
• gemstone jewelery
• custom sterling silver
• custom pendants
• design your own ring
• jewelry rings
• silver gemstone rings
• custom jewelry designs
• navajo turquoise jewelry
• custom gemstone jewelry
• turquoise pendant
• handmade gemstone jewelry
• sterling silver turquoise
• turquoise silver
• custom made rings
• custom jewelry store
• custom jewelry designer
• custom rings
• gemstone rings
• custom fine jewelry
• turquoise pendants
• custom jewelry
• customized jewelry
• custom jewelers
• silver turquoise rings
• custom designed jewelry
• custom handmade jewelry
• jewelry turquoise
• gemstones rings
• gemstone jewelry
• sterling silver gemstone jewelry
• custom jewelry design
• jewelry charms
• turquoise and gold jewelry
• turquoise rings
• indian turquoise jewelry
• design your own jewelry
• gem stone jewelry
• turquoise jewellery
• custom jewelry designers
• custom jewelry
• sterling silver jewelry
• turquoise jewelery
• silver turquoise ring

Week Four Assignment

The home page that I chose for my voluntaries surf on the internet was the website www.turquoisetrader.com. This is the top organic search home page that appears when you type the word turquoise jewelry on google. I gave two tasks for my voluntaries. The first one they had to choose one ring size 5 and pretended that they were buying and the second task was to look for a return police. When they started to look for the ring, both of them didn't have any success because when they tried to choose sizes they didn‘t have multiple choices . When they tried again with another ring I could observe that was difficult to see what size was available and my voluntaries had to click the specification of the ring first and than look for the size (later I found out that in 22 models of rings, just 2 of them had the size that I was looking for). I noticed that my two voluntaries wanted give up and one of them asked me if she couldn't choose from another home page. The second task "find for return policy" both of my voluntaries tried first scroll down the page until the end. Since they didn't find anything, both of them returned to the top of the home page. After that, one of my voluntaries went to the right place and clicked on the button "info". When the page opened he had to read a lot of information before getting what he was looking for. My other volunteer tried first on the button "help" (was a link for yahoo small business). He had to come back to the main page and than click the button "info" where the information that he was looking for was inside. My conclusion is that the home page can be improved if they start to use less text and separate more in topics giving the right tools for navigation. They should also include the sizes of the rings together with the picture since most of them doesn't have a lot of different sizes. My last observation is that they should take advantage of the position that they are on google search and make one home page more elaborate and clear.

Week Three Assignment

I found a home page (http://www.fashionjewelryforeveryone.com/) that has a really poor written and a really bad presentation. This is the text that they are using:


Fashionable Handcrafted Custom Jewelry / Non - Handcrafted Custom Jewelry Necklace Set, Necklaces, Earrings, Bracelets, Hip Hop, Hair Accessories, Brooches made of Swarovski Crystals, Genuine Pearls, Sterling Silver 92.5, Semi Precious Stones, Rhinestones, Shells, Tear drop, Cat Eye, Turquoise, Coral, Agate, Carnelian, Millefiori, Lucite, Boho, Fashion Long beads. Buy Wholesale Handcrafted Jewelry made of Swarovski Crystals, Genuine Pearls Jewelry from us per your Color, Style.
We specialize in Handcrafted Custom Jewelry, Non - Handcrafted Custom Jewelry, Custom Bridal Jewelry for all occasions, Wedding, Bridal, Bridesmaid Gifts, Mother's Day, Valentine's Day. We have vast collections of Victorian / Vintage Style, Genuine Pearl Sets, Genuine Crystals, Freshwater Pearl Beaded, Swarovski Crystal Necklaces, Jewelry Sets, Earrings, Bracelets, Chokers.

New Version: We are specialize in Handcrafted Custom Jewelry for all occasions using a big variety of stone and styles. Find the perfectly jewelry for you!